Thomas Hoff Andersson, Director of Airport Optimization, Copenhagen Airports, Denmark

Speaker Biograghy: Thomas has more than 15 years of experience in the transport industry – working for a major airline, the world’s largest shipping company and for the last five years Copenhagen Airports. As Director of Airport Optimization, Thomas is responsible for three departments: Resource Management Control, Operational & Business Analysis and Operational Projects & Strategy. With an ambition to develop and implement cutting-edge methodology for operational planning and capacity analysis, Thomas is the founder of the European network of operations analysts within airports. Focus areas this year will be to execute the operational strategy of Copenhagen Airports, bridge knowledge and methodology from operational planning into the commercial areas, and further extend our international consultancy activities. Besides an MSc from the University of Lund in Sweden, Thomas has studied at Harvard Business School.


Day 1 - 25 March
Session: Commercial Development, Retail & Media

09:10 - 09:40 - Planning your commercial success
Synopsis: Building on last year’s presentation of how Copenhagen Airport has successfully increased the utilisation of check-in facilities through optimisation of check-in counter opening patterns and daily allocation of check-in areas, we show how the knowledge from check-in and security planning is applied to increase spend per head for the concessionaires at Copenhagen Airport. Examples of revenue-increasing initiatives include optimised staffing at cashier desks, securing a match between concessionaire language competence and passenger nationality, dynamically changing concessionaire offerings to match passenger spend profiles, and considering the entire travel value chain as a commercial opportunity.

Audience will learn: