Branding Pass

Speaker Biograghy: Philippe began his career as a writer for a travel guidebook in the late 1990s while studying at Brown University (Rhode Island) and La Sorbonne. After college, he eagerly jumped to a position as Chief Editor for an outdoor-focused magazine, and Key Account Manager for an esteemed PR and marketing agency in Paris. For a number of years, he worked with and for mid-size organisations (Nexity, Toys R Us, E.Leclerc). As Marketing Director for G-OPS (the leading French flight support company), he became an expert in developing innovative strategies in direct response advertising, in worldwide markets such as Russia and CIS, as well as North America. With his entrepreneurial instincts kicking in, in 2013 he launched his own integrated agency, Branding Pass. Philippe is a shrewd advocate on behalf of his clients: talented at implementing strategic and creative, big-picture marketing plans that maximise ROI at minimal cost.


Day 3 - 27 March
Session:
Commercial Development, Retail & Media


11:50 - 12:20 - 10 smart content strategies to maximise your brand awareness
Synopsis: From social presence to viral videos, the scope of marketing literally evolved in the past decade. CMOs sometimes feel lost in the actions they need to implement to develop airport, airline or handling agent's awareness. We will review 10 (successful) marketing strategies to boost your customer engagement.

Audience will learn: