Speaker Biograghy: Horst is a media artist and researcher. He is expert in design of human computer interaction and holds several patents in this field. He was one of the founding members of the Ars Electronica Future Lab in 1996, and since then has directed this atelier/laboratory. He started to work in the field of media art in the 1980s, and co-founded the media art group x-space in Graz, Austria in 1990. Horst works in the nexus of art and science, and gives lectures at numerous international conferences and universities.


Day 3 - 27 March
Session: Commercial Development, Retail & Media

09:40 - 10:15 - From terminal to sense of place
Synopsis: The architecture of modern terminals follows functional standards that are practically internationally identical. For travellers it’s even difficult to identify on a glimpse, the airport they are in. The idea of the ZeitRaum project for the new terminal at Vienna Airport was to help the architecture create an identifiable space. On several giant display walls, which were designed and constructed by the project team, the project shows a virtual, imaginary space or landscape. Each mountain and each valley represents a takeoff or landing of the actual real-time air traffic in Vienna.

Audience will learn:

• How it started
• Development of the idea
• The project
• Design of ZeitRaum
• Installation and performance

Day 3 - 27 March
Session: Commercial Development, Retail & Media

10:20 - 11:00 - Panel Discussion: The role of digital signage in the customer experience and commercial revenue growth
Synopsis: This session will explore the scale, scope and role of digital signage in the airport journey, and consider whether the ongoing proliferation of signage is beneficial to the overall customer experience. With signage for check-in desks, FIDS, security, retail, POS, advertising and airport messaging, can an integrated approach make sense commercially and improve the journey for passengers? What role can the airport play in creating a more consistent visual experience? - Digital signage – clutter or clarity? - Many stakeholders, one customer - Can digital signage really multi-task? - Operational considerations - A model for the future – making the customer experience simpler and easier

Audience will learn:

• How digital signage can simplify and improve the passenger journey
• The role of digital signage in creating a sense of place
• Interacting with technology – giving the passenger a more engaging experience
• Embracing the flexibility of technology – digital signage and multi-tasking
• Bringing different stakeholders together – the airport’s role