PSI

Speaker Biograghy: Liz started her advertising career as a graduate trainee in AMV/BBDO’s Media Department. With the establishment of Media as a separate discipline in the mid-1990s, she moved to New PHD and from there to BBDO Paris, making use of her degree in French & International Studies. In 1997 she joined Eurosport as a Sales Manager and left in 2003 as Joint MD (UK) to go to CNBC Europe as VP, European Sales Director. In 2008 she assumed her current role as MD at PSI Advertising, the international specialist agency that plans and buys out-of-home media for clients across every continent.


Day 2 - 26 March
Session:
Commercial Development, Retail & Media


15:50 - 16:20 - Panel Discussion: Airport advertising - what airports can do to maximise value
Synopsis: In an ever-more competitive media market, how can airports take the lead in driving advertising revenue growth? Going beyond 'what's new?', this session provides practical and actionable advice and real-world case studies to show how airports can optimise their advertising income potential. Sharing the views of advertisers, media planners and buyers, we will hear directly from the people who control the money about how airports can improve their share of advertising spend. - The competitive marketplace – airports in the wider media context - How airport advertising has changed over time - What gets in the way of growing revenue - Doing it well: what airports must do (case studies)

Audience will learn:
Day 2 - 26 March
Session:
Commercial Development, Retail & Media


15:10 - 15:30 - Airports as a media destination – maximising the advertising income potential at your airport
Synopsis: The world of out-of-home media is changing fast. New technology, and the proliferation of smartphones and tablets, means that the consumer is now constantly connected. The airport and its media offer need to keep pace with these changes. Brands are looking beyond the traditional interruption method of advertising, and wish to have a more immersive relationship with the passenger. Liz will outline what an increasing number of clients are looking to activate on airport, and what we all need to do to help facilitate this.

Audience will learn: