Speaker Biograghy: Jeff is Managing Director of Corporate Real Estate, Design and Construction for United Airlines. Although he is new to Corporate Real Estate, he is not new to United. Jeff has served the company over the last 10 years and has previously held positions both at headquarters and in the field. In his headquarters roles, Jeff served as the Managing Director of Continuous Improvement and as the Managing Director for Operations Excellence in support of the Airport Operations division. His field leadership included positions within Customer Service and Ramp Operations, and culminated in his role as General Manager for Dulles International Airport in the D.C. area of United’s hub locations. Jeff’s current role is focused on the redevelopment of the United terminals at Angeles International Airport.


Day 1 - 25 March
Session: Airport Design, Planning & Development

10:40 - 11:10 - Designing with brand in mind – how do you do it?
Synopsis: The focus will be a presentation on how to integrate the architectural design process with branding efforts. We want our design team to understand our brand and incorporate the essence of our brand into the design of our terminal. Including our lobby, hold rooms and club experience.

Audience will learn:

• What it means to incorporate brand into design
• Which companies exemplify this in their architectural design (storefront)
• The process used to accomplish this