Mediacom

Speaker Biograghy: Jane joined the advertising industry in 1982 as a media executive at BMP. She rapidly rose through the ranks, eventually leaving BMP to join the newly merged MediaCom as Client Services Director in 1992. Jane’s passion and enthusiasm for the business, along with her love for all things media and the people who work within it, propelled her rapidly up the ranks, from joint MD to MD, CEO and now Chairman of MediaCom, the UK’s No.1 media communications agency. Jane also sits on many industry bodies, including the IPA Media Futures Group and the NRS Board, and is an active member of WACL (Women's Advertising Club of London) and NABS (National Advertising Benevolent Society). She also has a non-executive Chairman role for an event production company, GSP.


Day 2 - 26 March
Session:
Commercial Development, Retail & Media


15:50 - 16:20 - Panel Discussion: Airport advertising - what airports can do to maximise value
Synopsis: In an ever-more competitive media market, how can airports take the lead in driving advertising revenue growth? Going beyond 'what's new?', this session provides practical and actionable advice and real-world case studies to show how airports can optimise their advertising income potential. Sharing the views of advertisers, media planners and buyers, we will hear directly from the people who control the money about how airports can improve their share of advertising spend. - The competitive marketplace – airports in the wider media context - How airport advertising has changed over time - What gets in the way of growing revenue - Doing it well: what airports must do (case studies)

Audience will learn:
Day 2 - 26 March
Session:
Commercial Development, Retail & Media


15:30 - 15:50 - Outstanding airport advertising case studies – the ingredients of success
Synopsis: To deliver great airport advertising campaigns, and to maximise airports’ advertising income, theory needs to be put into practice. So what does a great airport advertising campaign look like? Jane will share examples of best-in-class airport advertising, explaining the background, the planning and the implementation of real-life case studies, and sharing how advertisers assessed the success of these campaigns.

Audience will learn: