Speaker Biograghy: Ivan has been with CAG since August 2009. In his current role, he drives the public relations, social media, brand marketing, advertising and corporate reputation programmes for Changi Airport and CAG in Singapore and overseas. With more than 53 million passengers each year and over 100 airlines, Changi Airport’s stakeholders are many and varied. Ivan and his team have the unique challenge of communicating with them across multiple platforms and round the clock. Prior to joining CAG, Ivan was Deputy Managing Director at the Singapore office of Weber Shandwick. At the agency, he counselled Singapore blue chips, and supported the successful bid by Genting International for the Sentosa integrated resort licence. Ivan started his career at Singapore Telecommunications Limited (SingTel), where he was Director (Corporate Communications) for six years.


Day 2 - 11 March
Session: Commercial Development, Concessions, Retail & Media

15:25 - 15:50 - Online & Offline – Supporting our airline and retail partners
Synopsis: Social media is the natural abode of airports that serve passengers from around the world. With its seemingly boundary-less space and global reach, it enables airports to transcend their geographical borders to engage communities and markets they have traditionally found difficult to reach. At Changi Airport, we bring out the ‘social’ in our online engagement. We bring to our Fans of Changi social media platforms a personalised experience through customised content, careful planning and audience targeting to make sure that every fan has a unique and rich experience through our multi-faceted touchpoints.

Audience will learn:

• Learn about Changi Airport’s social media experience
• Learn about the Fans of Changi approach to social content management
• Learn how Fans of Changi manages social media as the ‘face’ of the airport