AĆ©roports de Paris
Speaker Biograghy:
Dounia has 10 years' experience in branding agencies such as Havas and TBWA. She is now in charge of the AĆ©roports de Paris brand positioning, communications, design, content and events.
She has to operate Paris-Charles de Gaulle and Paris-Orly as the brand's main media and create a unique brand experience on-site with the objective of raising image and loyalty.
Day 2 - 11 March
Session:
Commercial Development, Concessions, Retail & Media
14:15 - 14:40
- Enhancing arrivals experience through brand design
Synopsis: Airport as the country touchpoint for millions of passengers: how to use it as a media and raise brand image and loyalty, as well as country image?
Audience will learn:
- Airport brand as a competitive asset
- From airport brand to airport experience
- Touchpoints for the brand in airports/airports as a media
- Brand/airport/country: how to reinvent the triangle