AĆ©roports de Paris

Speaker Biograghy: Dounia has 10 years' experience in branding agencies such as Havas and TBWA. She is now in charge of the AĆ©roports de Paris brand positioning, communications, design, content and events. She has to operate Paris-Charles de Gaulle and Paris-Orly as the brand's main media and create a unique brand experience on-site with the objective of raising image and loyalty.


Day 2 - 11 March
Session:
Commercial Development, Concessions, Retail & Media


14:15 - 14:40 - Enhancing arrivals experience through brand design
Synopsis: Airport as the country touchpoint for millions of passengers: how to use it as a media and raise brand image and loyalty, as well as country image?

Audience will learn: