Speaker Biograghy: Benjamin graduated from the IEP in Paris in 2002 and holds a Master of Advanced Studies in Applied Economics in Business and Finance (IEP Paris, 2003). In July 2003 he joined the Ogilvy Public Relations agency and moved to the Euro RSCG C&O agency in April 2006 as Consulting Director. He joined the Caisse des Dépôts Group in October 2010 as Head of Press Relations, within the Communications Department. From September 2012 to the end of April 2013 he was in charge of press relations and communications in the office of the Deputy Minister for the Budget. In May 2013 Benjamin was appointed Communications Director at Aéroports de Paris.


Day 2 - 11 March
Session: Commercial Development, Concessions, Retail & Media

14:15 - 14:40 - Enhancing arrivals experience through brand design
Synopsis: Airport as the country touchpoint for millions of passengers: how to use it as a media and raise brand image and loyalty, as well as country image?

Audience will learn:

• Airport brand as a competitive asset
• From airport brand to airport experience
• Touchpoints for the brand in airports/airports as a media
• Brand/airport/country: how to reinvent the triangle