Lionel Ohayon, Founder and CEO, ICRAVE, USA
Speaker Biograghy:
Lionel Ohayon is the founder and CEO of ICRAVE, a design firm at the forefront of redefining the modern airport and passenger experience. Inspired by his favourite mantra – 'you’ll never get an A, if you’re afraid of getting an F' – Lionel’s design work pushes boundaries in the pre-boarding and arrival passenger experience, and has been featured in Condé Nast Traveler, Fast Company, Airport World and more.
Day 1 - 10 March
Session:
Commercial Development, Concessions, Retail & Media
14:45 - 15:15
- Effective concession design that increases non-aeronautical revenues and passenger loyalty
Synopsis: Airports are being proactive in building vibrant programming and curating an eclectic blend of concessions for discerning passengers. As someone with extensive airport design experience, Lionel Ohayon will walk through several examples of effective concession spaces at JFK, LGA, MSP, PHL, YYZ and DCA inspired by modern marketplaces that engage travellers in revenue-driving activity without straying from their path to the boarding gate. He will share data that demonstrates how a re-imagined offering reduces passenger anxiety, increases sales per enplaned passenger, and positions terminals as true gateways into and out of the city in which they reside.
Audience will learn:
- Identify effective design, planning and layout principles to implement in airport concession spaces
- Understand the planning process required to effectively solve operational and programmatic problems
- Analyse specific examples of terminals with effective concession programmes
- Create a sense of place with open sight lines integrated directly into the terminal streetscape
- Provide passengers with a reason to engage and positively connect their airport experience to their overall travel experience