Aviapolis/Airport Area Marketing Ltd
Speaker Biograghy:
Mari works as a Project Manager for the Aviapolis project – an airport city at Helsinki Airport. In her role she works with major stakeholders, city, airport and private landowners offering more than 1 million square metres of real estate for the future.
Day 1 - 15 March
Session:
Airport Cities & Transport Connections
16:35 - 17:05
- Value of connectivity for an airport city of the future
Synopsis: The presentation will describe how the public-private partnership has worked to deliver a new city at Helsinki Airport. The key elements and tools of success have been a joint vision, branding and cross-border cooperation. The Aviapolis area has been transformed from a backyard to a premium business destination; in the future it will also host new residents just five minutes from the airport. New city plans will totally transform the city to a truly sustainable and more dense city, with services and quality quarters with a connectivity beyond any other region in Finland.
Audience will learn:
- Value of long-term vision also from the point of view of a country
- Value of brand: a tool to communicate and add value to different isolated real estate developments
- Value of cooperation between competing companies
- Value of connectivity for real estate
- Value of connectivity to a region