Donald Zoufal, Instructor, University of Chicago, USA

Speaker Biograghy: Don currently works as an Instructor for the Homeland Security Masters’ programme at the University of Chicago, teaching about technology for homeland security. He also serves as a independent consultant providing strategic and policy advice on safety and security issues and technologies. Don has served in a number of high-level safety and security posts including: First Deputy of the Chicago Office of Emergency Management and Communications (9-1-1 Center); Deputy Commissioner for Safety and Security for the Chicago Department of Aviation (Airport Security Coordinator at O’Hare and Midway International Airports); General Counsel for the Chicago Police Department.


Day 1 - 15 March
Session:
Aviation & Border Security, Control & Facilitation


16:10 - 16:35 - Understanding social media in your airport
Synopsis: Social media powers myriad virtual communities in airports, discussing a wide scope of topics. Those conversations have implications for a range of organisational functions including: safety and security, emergency management, facilities and maintenance, and customer engagement. Understanding and reacting to those conversations can improve airport effectiveness and efficiency across numerous disciplines. A live demonstration of location-based social media listening and analysis will demonstrate how professionals across disciplines can understand the conversations occurring throughout the airport and form action plans to address events, incidents and concerns.

Audience will learn: