Luigi Battuello, Head of Non-Aviation Sales, SEA, Italy
Speaker Biograghy:
Luigi has held the position of Head of Non-Aviation Sales at SEA SpA since 2010.
He graduated in Political Science at Naples University and went on to receive a Master's in International Development at the STOA School of Company Management in Ercolano, Naples.
His previous positions include Centre and Italy Country Manager at McArthurGlen and General Manager at Weitnauer Roma.
Day 2 - 16 March
Session:
Commercial Development, Retail, Concessions & Media
11:15 - 11:40
- The 'Mxperience': how SEA Milan successfully changed Malpensa Airport
Synopsis: In view of the World Exhibition 2015, Malpensa Terminal 1 has been totally refurbished and expanded with a new satellite, new shopping areas, centralised security, a double-sized walk-through duty free shop open to all passengers, a totally revised food offer with a strong sense of place, and flight information devices fully integrated into the passenger journey. The new concept is a modern interpretation of the iconic Galleria Vittorio Emanuele and in general of Milan design and style heritage. The presentation will discuss main retail indicators of the new layout.
Audience will learn:
- The key importance of an effective security process to retail revenue generation
- The key role of a themed masterplan of retail: duty free, luxury, premium, accessible luxury
- The key role of timely and pervasive airport information to passengers