Jerry Zeephat, Product Manager, SITA, USA
Speaker Biograghy:
Jerry serves as Product Manager for Airport Mobile Apps in SITA's Business Intelligence portfolio. He has over 20 years' experience in enterprise software and services, the last 10 working with interactive self-service and graphics technologies.
Day 3 - 17 March
Session:
Customer Service & Passenger Experience
12:15 - 13:00
- PANEL DISCUSSION: Airline apps' use of interactive airports maps to improve experience
Synopsis: Panel Chair: Campbell Kennedy, Founder/CEO, LocusLabs, USA
A majority of travellers are now using mobile. This presentation will explain how airports and airlines are collaborating to help passengers navigate and find their way to anything within airports. Hear about United Airlines' recent app deployed using high-fidelity interactive maps at 19 of its hubs and key airports, how they are using location services and why. Also hear about Seattle-Tacoma International Airport's recent investment in BLE-beacon technologies and how airlines are beginning to provide airports with a presence within airline apps.
Audience will learn:
- An airline’s mobile app is the communication channel to its passengers on the day of travel
- There is an opportunity to digitise in-airport customer service
- Make operational and business decisions based on passenger location
- Influence customer behaviour and increase concessions ROI
- Lay the groundwork for next-generation enterprise applications