Speaker Biograghy: Ulrich Stiller is Director Marketing & Sales of Cologne Bonn Airport. The 52-year old business studies graduate has this position since 2002. Aside to product development he is responsible for all sales activities, including acquisition of new airlines. He is also in charge of all marketing activities in B2C and B2B marketing. The development of Cologne’s unique corporate design is one of his achievements in this position Prior to CGN Ulrich Stiller was Commercial Director of EUROWINGS AG. Ulrich's milestone was the introduction of a revenue management based pricing concept with one way fares. He launched the first airline homepage Europe-wide in the www in 1995. The first ticketless travel system in cooperation with SIEMENS was one of his achieved challenges. In 1999 he was appointed as ambassador for innovation in the KL/NW/AZ and partner airline alliance. He began his career in sales/marketing at Singapore Airlines and Continental.


Day 1 - 15 March
Session: Welcome to Passenger Terminal CONFERENCE & EXPO 2016

08:45 - 09:00 - Welcome and opening address for Passenger Terminal CONFERENCE 2016

Day 1 - 15 March
Session: Airport Design, Planning & Development

09:10 - 09:35 - Low-cost airport Cologne/Bonn: pioneering and successfully facing the challenges in aviation
Synopsis: The global market situation is characterised by perpetual pressure on the legacy carriers by Gulf and low-cost airlines. Legacies lose passengers and cannot compete in the global marketplace. Airports are affected by these developments and have to adapt to the new situation. In 2002 Cologne Bonn Airport responded to this development and established the low-cost model in Germany. This success story – the number of passengers at Cologne Bonn Airport has doubled to 10 million – now continues with the establishment of low-cost long-haul routes. Cologne Bonn Airport is once again in the lead.

Audience will learn:

• Short portrait of the airport: located in the heart of Europe, focus on low cost and express freight, top ten customers, passenger numbers, volume of freight, jobs
• General market trends: Gulf carriers and low-cost airlines put pressure on legacies, global traffic flow shifts and increasingly bypasses Europe
• European airports lose passengers and cannot keep up; new responses are needed
• In 2002 Cologne Bonn Airport was a pioneer in the establishment of the new low-cost business: today, every third flight in Germany is a low-cost flight
• Cologne Bonn is now again a forerunner in adapting the low-cost model to the long haul, under best conditions such as a large catchment, 24-hour operation, free slot availability, dense feeder network, etc.