London Metropolitan University

Speaker Biograghy: Nick has been involved with aviation for some 30 years, first as a marketing executive for British Airways and Virgin Atlantic and latterly as an academic in London. Career highlights include the relaunch of Gatwick North Terminal after the BCAL/BA merger and the launch of Premium Economy for Virgin Atlantic. A change of direction led to the setting up of the first bespoke aviation management programmes and pilot management programmes in London in 2001/2, where he has stayed as Course Director for Aviation Studies.


Day 1 - 14 March
Session:
Commercial - Concessions, Retail & Media


16:15 - 16:40 - Can airports ever have the same brand appeal of airlines?
Synopsis: Airlines have developed their brand appeal for decades, focusing on the subtle appeal of their heritage and their service standards, etc. The airports of the world have yet to capture this loyalty, but how far can they travel in this direction and what are the rewards? In particular, can passenger terminals make a significant impact on airport loyalty?

Audience will learn: