Speaker Biograghy: Dr Nektarios Psycharis has considerable experience in airport business intelligence and analytics as well as in programme management and business analysis.


Day 1 - 14 March
Session: Technology: Passenger Journey

17:05 - 17:35 - The era of the 'digital passenger CRM'?
Synopsis: This presentation will address the very recent business need to develop a digital passenger CRM system. The business use cases that support or even drive a passenger CRM system will be addressed. Finally, the core driver of all the previous initiatives – 'management of the passenger data' – will be analysed in detail, including a case study.

Audience will learn:

• Identify the need for a passenger CRM within an airport environment
• Realise the business use cases that support the need for a passenger CRM
• Learn the new developments in managing passenger data
• Realise the connection between the digital passenger data and the necessity for a passenger CRM
• Realise a case study of utilising passenger data to increase airport business value (ROI)