Speaker Biograghy: Michiel is passionate about improving the travel experience. He is one of those people always lost, too late or in the wrong place at the airport. He expects a better digital assistant on his travels and a better airport experience, and that’s what M2Mobi is building. He is co-founder of M2Mobi and General Manager. Michiel holds a Master's degree in Business Information Systems from the University of Amsterdam and a Master's in Management Research from the Said Business School in Oxford.


Day 1 - 14 March
Session: Commercial - Concessions, Retail & Media

14:00 - 14:35 - Digital travel transformed
Synopsis: How to upgrade your experience with the launch of a new brand, new digital channels (app and website) alongside a terminal refurbishing programme. This session will give insight into how Dallas Fort Worth International Airport is leading the way by offering fresh digital innovation to enhance the passenger experience: implementing wayfinding, indoor positioning, food ordering, user profiling and context-based suggestions. You will learn why certain choices are made, what the results are and which best practices have emerged.

Audience will learn:

• Learn how DFW created a digital translation of its new brand
• How to create a personal journey for your passengers
• Learn about the launch and first results of a digital food ordering programme
• Indoor wayfinding and interactive maps