Speaker Biograghy: Fergus has 20 years of experience in the airline world and the digital media sector. He is currently Acting Head of eBusiness in Virgin Atlantic and is responsible for sales, service and information via the www.virginatlantic.com web site and for mobile and social media programmes. Fergus has also held senior roles in British Airways and headed up projects in BA’s Brands & Product Development department who created the market changing flat beds in business class. He was also was one of the founding members of “eBA”, BA’s dotcom start up in 2000 which later transformed into the BA.com revolution.


Day 2 - 19 April
Session: Commercial Development

09:35 - 10:05 - Social Media in the Marketing Mix
Synopsis: Why social media is right for Virgin Atlantic. What we have done. What we have learned.